Full Year Analysis • 2024 vs 2025 • Mobile Charging Category
2024 Total Sales
$104.85M
Last 52 Weeks
2025 Total Sales
$111.41M
Last 52 Weeks
YoY Change
+$6.56M
+6.3% Growth
H1 Performance
+15-20%
Tariff-Driven Surge
Q3 Performance
-12%
Demand Exhaustion
Q4 Recovery
~Flat
Holiday Normalization
🎯 Key Insight: The Tariff Effect
Full year +6.3% growth masks two distinct phases: (1) H1 2025 saw explosive growth driven by tariff panic-buying as customers front-loaded purchases anticipating price increases, (2) Q3 experienced -12% decline as demand was exhausted, followed by (3) Q4 recovery to baseline as markets normalized. The story isn't "we had supply issues" - it's "we benefited from artificial pull-forward demand that couldn't sustain."
Product Line Performance
2024 Sales
2025 Sales (Growth)
2025 Sales (Decline)
Key Performance Indicators
Essential (Core Product)
+6.0%
$77.6M → $82.2M | Driving growth
Wireless
-2.0%
$24.1M → $23.6M | Declining
Anker Prime
+3,544%
$52K → $1.9M | Explosive launch
💡 Strategic Recommendations
For Management: Position 2025 as a "win" (+6.3%) but caveat that H1 gains were tariff-driven, not organic. Use H2 run-rate (~flat to -9%) as the baseline for 2026 planning. Focus on Anker Prime's momentum (+3,544%) and Essential's steady growth (+6%) as sustainable growth drivers. Address Wireless decline (-2%) and investigate why Data New Accessories dropped -7.8%.
YoY Sales Bridge by Product Line
Interactive flow diagram showing how sales moved from 2024 to 2025 across product categories
Massive surge in Q1-Q2 as customers rushed to purchase before anticipated tariff-driven price increases. Sales ran 15-20% above 2024 levels as both retailers and consumers front-loaded inventory.
📉 Phase 2: Demand Exhaustion (Weeks 27-43)
Q3 saw -12% decline as customers who bought early didn't need to repurchase. Even when in-stock recovered to 90%+, sales remained depressed - proving this was demand exhaustion, not supply constraint.
🎯 Phase 3: Holiday Recovery (Weeks 44-52)
Q4 showed recovery to near-flat YoY as markets normalized. Tariffs didn't materialize at catastrophic levels, and regular purchasing patterns resumed. This baseline (~flat to slight decline) is the true demand signal for 2026 planning.
Top 20 SKUs by Sales Volume
Click any SKU to see detailed performance. Color-coded by YoY change.